Domus Magazine – Article NEWS IN PARIS
Crossing boundaries between art, design, architecture and photography Margherita Ratti and Romaric Tisserand recently opened a non-profit art space in the window of an electrical supplies shop in the centre of Paris.
MoMO Galerie is an artistic project, installed in the window of Mohamed Elloumi’s electrical supplies shop at 26 rue Beaurepaire 75010 Paris. By deploying exhibition projects in a shop window (1.20 wide x 1.80 m high), MoMo Gallerie will be pursuing a practice of constant interference, and questioning the topography of the traditional “white cube” exhibition space and what can or should be shown to the public. Each single piece shown in this permanent, 24/7 exhibition space will act as the portal and departure point for an exhibition continuing in digital space on the gallery’s website.
A mobile gallery MoMo Galerie is not a sales tool but a putting into practice of the “co-intelligence of contraries” dear to Marcel Duchamp. ‘Stairway to Heaven’ is the first of the exhibition propositions it will install in this commercial “showcase”. MoMo Galerie’s focus is the interference between the artwork and the commercial space, achieved by the “hijacking” of window-shop- ping reflexes by a process of discovery. MoMo’s goal is to create an international artistic promotion tool and not – like an institution with a similar acronym – a mausoleum of minority culture. MoMo’s audience is crucial: its immediate environment (passers-by and local inhabitants) and the extended sphere of the global community.
Margherita Ratti (born Milan, 1975) lives and work in Paris.
Romaric Tisserand (born 1974) lives and works in Paris.