EXTENSION OF THE PUBLISHING FIELD
EXTENSION OF THE EXHIBITION FIELD
New Format / New Audience
New Audience / New Format
Even though Fine Art Photography has been considered since the modern era as a concept for museums exhibitions and precious books, photography has been mainly dedicated to exist in mass media as a projectile or a collective mental object.
Artist such as Ed Ruscha (Royal Road Test, On the Sunset Strip), or more recently Martin Parr, took the printed medium for a perfect format to develop concepts or statements.
Since the raise of simultaneity and ubiquity of information, photography had to invent a new language to be pertinent and to exist. Internet is now providing a new space for new practices.
In parallel to specialized photography press like FOAM, Camera Austria or Aperture and museum catalogues, the dematerialization of the support have been creating with its viral and ubiquity effect a new ecology between the photographer and his audience.
New producers, new collectives practices, web documentary, interviews, online exhibition, blogs, handmade book, industrial book, limited edition book, proposing a mixed representation of our complex reality trough the exploration of a large range of possibility : blogs, Webmags or online galleries (American Suburb X, Moodwrestling,1000 Words, Sexy people, JSDJ, NoFoundProject, Purpose).
independant Publishers (KesselKramer Publishing, Tinyvices, Humble), “The last days of W” of Alec Soth, or a sponsorised Magnum’s Fashion Magazines with Lise Sarfati or the brand new Fun Archive from Thomas Mailender
R-O-T & is showing pictures on Purpose Magazine